Answers to grow your business
© FIDELIS 2009
 
SERVICES
As part of its diversified consulting services, the primary areas of intervention for 2010
will consist of the following:
1. Management Consultancy:
Managerial coaching
Business feasibility
Partnership negotiation
Systems evaluation
HR evaluation.
2. Marcom:
Marketing planning development, implementation.
Communication planning, development, implementation.
Agency briefing, pitch set-up, agency review, selection.
3. Cross-market opportunities:
Strategy development, identification of most promising market.
Fact finding mission, assessment, recommendation.
Contract negotiation, finalization.
MARCOM EXPLAINED
Traditionally, marketing communication practitioners focus on the
creation and execution of printed marketing collateral; but,
academic and professional research developed the practice to
use strategic elements of branding and marketing in order to
ensure consistency of message delivery throughout an
organization, the same "look & feel".
Many trends in business can be attributed to marketing
communication including: the transition from customer service to
customer relations, and the transition from human resources to
human solutions.