As part of its diversified consulting services, the primary areas of intervention for 2010
will consist of the following:
1. Management Consultancy:
Marketing planning development, implementation.
Communication planning, development, implementation.
Agency briefing, pitch set-up, agency review, selection.
3. Cross-market opportunities:
Strategy development, identification of most promising market.
Fact finding mission, assessment, recommendation.
Contract negotiation, finalization.
Traditionally, marketing communication practitioners focus on the
creation and execution of printed marketing collateral; but,
academic and professional research developed the practice to
use strategic elements of branding and marketing in order to
ensure consistency of message delivery throughout an
organization, the same "look & feel".
Many trends in business can be attributed to marketing
communication including: the transition from customer service to
customer relations, and the transition from human resources to